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This was really surprising to us, but it had a pretty significant impact,” Burk said. “We found that the variations with the promotional offer actually performed worse than just a clean version of the page. This suggested people really just wanted to buy the game, no extra incentive necessary. The Maxis digital marketing team quickly discovered shocking results – the variation with no offer messaging whatsoever drove 43.4% more purchases. They allocated 100% of site traffic to the experiment in order to find an optimized solution as quickly as possible during the high-traffic SimCity launch period. One variation removed the promotional offer from the page altogether.Īfter building each variation in Optimizely’s visual editor, the team set their experiment goal - clicks on the “Pre-Order” button - to track purchases generated from the test. Working with marketing tech firm Maxis, EA set up an A/B test pitting the original SimCity pre-order landing page against several variations that displayed the promotional offer in different ways.Įach variation corresponded with a hypothesis the team had set beforehand regarding placement, colour, and display of the promotional offer. The team decided to test some other options to see what design or layout would drive more revenue. But according to the team, the promotion was not driving the increase in pre-orders they had expected.
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The offer was displayed as a banner across the top of the pre-order page.
SIMCITY 5 DOWNLOAD OFFLINE
After that, put Origin in offline mode and away you go. You will, of course, need an internet connection to download the update.
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SIMCITY 5 DOWNLOAD PC
This is available to all current and future players on PC and Mac.
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SIMCITY 5 DOWNLOAD UPDATE
You can do this using the new single-player mode, included in update 10. When it's live, you'll be able to play SimCity without an active internet connection. From today, just over a year after it launched, SimCity will be playable offline.ĮA has shut the controversial game's servers off in order to deploy the long-awaited update 10.